How to Blog for Search Engine Success – What is SEO ?
SEO – What’s All the Fuss About, Anyway?
Search engine optimization is one of the ways in which you can enhance the visibility of your website through the use of strategically-placed keywords, quality content and various tools that will help you get ranked higher in the common search engines.
This visibility will lead to increased traffic, which will ultimately boost your readership. If you are a business, you can take advantage of this concept by incorporating it with aspects of online marketing to help you move your products or services.
Let’s take a look at some of the ways in which you can optimize your blog pages for increased online visibility:-
On-page Search Engine Optimization
This involves an analysis of your content, page structure, editing your HTML and a host of other activities that help website crawlers categorize your content. The main reason as to why you would do this is to play around with a certain set of keywords and increase their relevance
Off-page Search Engine Optimization
This has to do with promoting your content via external sources. Examples of how to do this would be to influence your readers to share your content via the different social channels and sites available.
Now that you have an understanding of the two concepts above, let’s take a look at a few tips that can help boost your website’s rank and attract more traffic.
Take Advantage of SEO Tools
Search engine optimization tools number in the hundreds, if not thousands. One of the most common is the Google Analytics tool. This free resource helps you find information about your site’s visitors: which country they come from, the most active time of day that your site is accessed, and which pages and posts are most popular. Armed with this information, you can tweak your site to hone in on your demographic by giving them more of what they want. For example, if you blog about holiday destinations and would like to monetize your blog, you could write about certain destinations that are popular according to the analytics keyword tool, and have ads targeting a certain demographic next to your posts. This in essence kills two birds with one stone: you give your readers exactly what they want, and make some money through strategic blog advertising.
Keyword Research is Important
Some schools of thought agree on the fact that keywords play a large role in whether your blog becomes a success or is relegated back into the dark and dusty corner of cyberspace, where it will continue to attract only a handful of visitors a month. The AdWords tool is a great place to start in your quest to understand keywords. These are words that people type into your typical search engine bar in the hope of finding an answer to their question, or a website offering a particular service. Programs such as The Keyword Academy take you through a series of lessons that may last a few months which will ultimately help you know how to integrate keywords in your content to positively affect your Google ranking.
Take Time to Polish Your Site Map
Your site map is basically a list of pages that is accessible to users or website crawlers. The more pages that are indexed by these crawlers, the better for your search engine ranking. If you are using WordPress, you can download the Google XML sitemap plugin and unzip it into your site. If your site has an abundance of pages that can be indexed, you gain the trust of Google bots, helping your pages get the needed exposure. Sitemaps are particularly important if your site is new and have a considerable amount of web pages that make up your site. A sitemap will also enhance user navigation, making your site accessible to visitors who will come back time and time again.
Blogging is a great way to communicate with other like-minded people in a dynamic and creative way. We hope that these tips will help you in your efforts to become more visible and relevant to search engines, which play a huge role in making content more visible and available to a larger number of web users out there.