Microsoft Vs Google War – Scroogled & Bing it On campaign
Microsoft Vs Google Search Engine War : Scroogled Campaign
So far this year, Google has outspent Microsoft by a factor 2.3 to 1 lobbying.” Whilst the two Internet giants are viciously fighting as ferocious rivals in several businesses, including online search as well as computer and mobile operating systems, this ongoing brawl between senior PR execs started when Microsoft hired Mark Penn, head of strategic and special projects who have been also assigned in charge of campaigns, such as Scroogled.
Google Vs Bing : “Bing It On” Campaign
Microsoft, along with its internet search engine, Bing, became famous for pioneering ideas for operating systems, softwares, digital services market, and mobile phones. Known for their “Bing It On” campaign that challenged Bing’s and Google’s organic search results, Bing acquired 64% positive feedback by the quality of Bing’s web search results. In addition, the search engine reported, “Over half of the people surveyed indicated their impression of Bing improved after seeing Bing’s web search results next to Google’s.
Additionally, of people who identified Google as their primary search engine, 33% said they would use Bing more often after taking the Challenge and 17% who found Bing more favorable after taking the side-by-side comparison said it revealed flaws in Google’s results.” According to Mcjonline, websites such as Partypoker.fr “Has 16 pages indexed by Bing. Partypoker.fr has PageRank 5 of 10, which is highest possible rank for small businesses and blogs.”
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The latest versions of Microsoft Internet Explorer, Google Chrome, and other known web browsers are already compatible with most HTML5 elements, according to WPTV.com.